New to interviewing?

Not sure how to get the most from your clients or colleagues?

Learn seven simple techniques to help your interviewee to settle into your conversation quickly. When they feel at ease, they’re more likely to share their memories, opinions and feelings. When they do that, you’ll capture content that draws in your viewers because they can relate to it. Human to human.

This is for you if:

you’re a founder or marketer who wants to create short conversational videos that really speak to your target audiences. They could be:

  • testimonials and case studies from your clients

  • news about projects and awards from your colleagues

  • recruitment videos that showcase your values and culture

These tips will help you to produce snippets which feature your interviewees on their own. You, the interviewer, are cut out.

Taken together, they will make your process more:

  • Efficient

    By helping interviewees relax quickly, you can get a surprising amount of content in the space of 15 minutes. Short is sweet!

  • Effective

    You come away with content that draws in viewers because your speakers are genuinely themselves. Truly human.

  • Enjoyable

    Your interviewee will be uplifted by your wholehearted listening and their ‘thank you’ will make your day. Win, win.

What you get:

Learn in bitesize chunks or binge watch - up to you!

  • 7 videos - each under 5 minutes - that give you 7 ways to help your interviewees to be their best natural selves

  • Extracts from a real conversation with a real client, so you can see how it works, for real

  • Written summaries of each video, along with a nudge to get you going today.

Why I know it works

I’ve unpacked how I’ve interviewed people for the last 35 years: as a reporter, presenter and producer at the BBC for more than two decades. Then, from 2011, as an independent consultant and content creator, helping organisations to articulate their value through the voices of their leaders, teams, clients and volunteers.

I know how nerve-racking it is to interview a major client on behalf of an organisation. Or high-profile movers and shakers who only have 10 minutes to spare. There’s a lot riding on those calls and my tips will help to build your confidence, so you can make the most of them.

My promise to you

If you buy these tips and you don’t find them full of actionable advice, email me. I’ll refund you right away. No problem.

Get started now