The Richest 1-2-1 Programme. Get confident on video, and lots of content as you go.
For leaders and founders.
I’ll help in two ways:
The Richest 1-2-1 programme is for you if you need more videos of yourself, so you can reach the people you most want to work with. It will help you to get clear and confident, and give you lots of good content while you’re at it.
Stay on this page to find out how.
The Richest 360 programme is for you if you need lots of videos of yourself AND even more of your clients or colleagues. It’ll give you a 360 degree view on why people value you, and a huge amount of testimonial content. (How does 300+ videos from 6 conversations sound? More details coming soon. )
Back to The Richest 1-2-1.
You hate it! You can’t even watch yourself, so why would anyone else?
You've worked with filmmakers before. They're good, but it's all a hassle
You're stressed about the cost, and anxious the results won't be worth it
You’re not sure what to say, and don't want waffle to lose your audience
You’ve tried scripts, but the videos end up wooden and in the recycle bin
You've got so much to talk about and it’s impossible to cut it down
But there is a way to feel comfortable on camera, so the content you create is true to you and builds the trust of your target audience.
Do it through conversations.
How it works.
Step 1: a free 30-minute exploratory call, to see what you need most and whether we’re a good fit. If we’re not, no problem. If we are, we go to:
Step 2: your first of three 90-minute communications and content production sessions. We’ll explore your career, values and vision, and how video content will support your business goals. I record each session on Riverside FM. It’s smart and safe software that creates high quality videos through your laptop. See what it looks like below.
Step 3: my thoughts, delivered to you in video and writing, on the themes that will land with your target audiences. They'll help you join the dots on which bits of your work matter most to you and your potential clients.
Step 4: your second 90-minute session, to review the main themes and start whittling them down. And we’ll record any other stories that have surfaced since our first conversation.
Step 5: more video clips and distilled written versions of the themes we’ve discussed. By now you’ll be much clearer on what to say, who to say it to and how it’s coming across on camera. Plus you’ll have video content that proves how good you are.
Step 6: your third 90-minute session, to finish what we've started. It might be your communications framework, that gives your marketing and personal brand a clear sense of direction. Or bulk recording more videos, so clients and talent warm to you, wherever they come across you online. Or mapping out how you'll make the most of every minute you've recorded, with quarterly check-ins from me to keep you on track.
It’s your call. Whatever you need, we’ll crack it.
Investment for your Richest 1-2-1 Programme starts at £4,500 including taxes.
We’ll discuss what you need most during your exploratory call. The outline below gives you an idea of the content you’ll come away with – along with the confidence and clarity you need to create videos that will draw in the best talent and clients.
All the unedited video and audio recordings of our sessions: a permanent resource to refer back to, for messaging, content ideas, turns of phrase, tone of voice and more. 4.5 hours of advice and inspiration, on tap.
All the video clips, slides and written material I deliver between our sessions: my thoughts on the themes and stories that will land most powerfully with your audience. A solid foundation for your marketing and messaging in the months to come.
5 short videos of you, mixed and ready to post: the catalysts that will get you out there, in a way that’s comfortable for you. The first step to creating your personal brand on video, at your relaxed, natural best.
All written transcripts of our sessions: which you can re-shape and sub down into articles, presentation slides and social media posts. Along with the video and audio, you’ll have a rich bank of raw content material, which you can draw on when you want to.
"I’ve now got the confidence to be me. People always come up and tell me how inspirational I am. It has definitely helped my business to grow and recruit."
Claire Bannister, UK Managing Director, House of Colour, recorded on Riverside FM:
I do this deep work with a handful of leaders each year. I limit the number on purpose, so I can immerse myself in your world: your ambitions, your vision, your competitors.
I love it because working with you means I can tap into different parts of my career: 24 years at the BBC where I produced programmes like Woman’s Hour and Desert Island Discs on Radio 4, and presented and reported in BBC Local Radio. And, since 2011, as an independent consultant, working with organisations to create compelling content, through the voices of their leaders, teams and clients.
The journalist in me will help you spot the best angles to your stories, and structure everything so it hooks and keeps your audience.
My live presenting experience will give you the confidence to share what you stand for in a surefooted, relaxed way, online and in person.
My business background ensures everything we do makes commercial sense, creating content that attracts the best projects and people.
Martin Irisarri, Founder and Director, Sabio MI recorded on Riverside FM: