My framework shows you how to steer short conversations with clients, so you get 5-10 video clips within 15 minutes. Create the space where your ‘interviewee’ feels relaxed enough to be themselves, describing your value in a human way, that draws in your target audience.
Use this approach on any platform that lets you record video meetings. Do it remotely and save everyone time, money and effort - and without the intrusion of a videographer.
you hate chasing clients to produce something for you
you’re disappointed by the generic testimonials you get back
the ones you have are old and don’t work for your target audience
But there is another way, and my Richest 15 Framework shows you how.
And when you record a quick chat, it means your client isn’t spending hours writing something for you. Or feeling guilty when they don't. Or resentful when you chase them about it.
When you wrap everything up within 15 minutes, they’ll come away with a good impression, and you’ll get content that leaves a deeper one.
I’ve used this framework for the hundreds of conversations I’ve led over 35 years: first at the BBC and, since 2011, with dozens of businesses and charities.
Because of my live broadcasting background, I know that when you put someone at ease, and add a dash of ‘on air’ adrenalin, you come away with content that leaps off the page.
It has raw and real energy, because it’s not scripted or rehearsed and it's up against the clock. It doesn’t involve endless retakes that eat into your time.
This is not about big budget, feature film-type content. Highly produced videos are brilliant if you have the money and team to do them. But you might not...
The Richest 15 Framework is about helping you to create good video content, regularly, efficiently and enjoyably. Even when you’re under pressure to do more with less.
In this case, less is more.
An overview of the framework: 4 clear steps to guide you through all your testimonial calls, from start to finish
4 videos, on how to apply the framework step by step, featuring an 8-minute chat with one of my clients
All the video clips I extracted from the call: proof that you can get 5 to 10 quotes in the space of 15 minutes
Unedited recording of the whole chat, so you can see how it flows and swipe my interviewing techniques
An example of how I've used the video clips and written quotes as part of the client's story
Downloadable summary of the Framework, so you've got it to hand for your next conversation
Free updates of all future versions of The Richest 15 Framework.