This is a client story I put together, using The Richest 15 Framework
When you host an event online, you’re juggling several challenges at once:
First, the tech bits, and the stress of your signal, speakers or slides, disappearing for no good reason.
Second, your own bits: making sure your notes are to hand, that your background’s fit for purpose and no one’s going to gate crash when you’re talking.
And the big one: the fact you’re not just there as yourself. You’re representing your organisation to the world at large. How you come across will reflect well or badly, on the company as a whole.
It’s all a bit much, isn’t it?
That’s why I’m here
One of the things I do is help people who are under presenting pressure to become confident hosts and interviewers. I tap into my live broadcasting background to dry run interviews – creating the conditions where they feel real – and giving you the chance to practise in a safe space. This is what I did with Sarah Norcross and her team at the Progress Educational Trust.
The Trust – known as PET - works to improve the choices for people affected by infertility or genetic conditions. Its events have an amazing reputation and during the pandemic the charity has moved all its debates online.
As PET’s Director, Sarah was in the spotlight, chairing high profile discussions in front of an audience which – thanks to the fact that it was online – grew.
Each member of the PET team had one-to-one training and got to grips with talking directly into their laptop lens and remembering to smile.
Plus there was a group session, where they interviewed each other, leading and recording short conversations on video.
When Sarah applied what she'd learned, she soon saw the benefits:
“It just helps to keep the whole thing running really smoothly. That has huge benefits for the charity, in how professional we appear. It's been great that even high-profile speakers at our events have noticed how well organised and smooth they are.”
As the host, you not only have to think about yourself.
You must make sure your guests are happy as well.
Sarah found that as her confidence grew, she became a reassuring guide for panel speakers:
The techniques Sarah describes were part of the interview training I did for PET. Now the team have the skills to record quick conversations with their guests and attendees and turn the quotes into promotional and testimonial material.
“I'd say being trained by Miranda is a really safe and easy environment to do it because you get instant feedback and you feel you're well supported. And for the members of my team, who have very different personalities and skill sets, they all felt that too."
This story – including the video clips - is created from a short Zoom conversation I recorded with Sarah. It’s the focus of my Richest 15 Framework– a route map that takes you through the different stages of the conversation, explaining why I do, what I do, as I do it.
You can use the framework to guide you when you lead your own chats with your clients, so you come away with 5-10 quotable moments in the space of 15 minutes.
A rich conversation that gives you lots of testimonial nuggets.
Have a quick look, and see if it could make your content production life easier.